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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. Get the daily newsletter digital marketers rely on.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today.

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Is the metaverse going to go big or go home?

Martech

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 billion in 2028. There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself. Processing.Please wait. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

The livestreaming market is estimated to grow from $1.49 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. The post The power of livestream marketing: Engaging audiences and creating buzz appeared first on SmartBrief.

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Why we care about AR and VR: A guide for marketers

Martech

As of 2021, AR’s market size was $6.12 billion by 2028 at a CAGR of 48.6%. Virtual reality (VR) uses devices like VR headsets to create a completely immersive digital experience for users. Unlike AR, which combines digital elements with our real surroundings, VR offers a virtual replacement for our physical environment.

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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%.

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