Hootsuite

APRIL 9, 2025

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. TikTok dominates social commerce , converting 43.8% Source: Statista 2.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. million users in 2028. million users in 2028.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

CMO Network

MAY 4, 2022

trillion by 2028. According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4

Gen Z 104

Gen Z CMO Marketing Marketers 104

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116