CMO Network

MAY 4, 2022

trillion by 2028. According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4

Gen Z 104

Gen Z CMO Marketing Marketers 104

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 132

Gen Z Millennials Shoppers Digital Marketing 132

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 128

Gen Z B2C User-Generated Branding 128

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Influencer Marketing 112

Influencer Marketing Gen Z Fashion Food 112

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 101

Gen Z B2C User-Generated Branding 101

Rock Content

OCTOBER 20, 2023

Social Sheperd 72% of Millenials and Gen Z follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and Gen Z are the lead audiences. billion in 2021.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97