Remove 2028 Remove Gen Z Remove Influencer Marketing
article thumbnail

60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 111
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. million users in 2028. million users in 2028.

Gen Z 56
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media ROI statistics marketers need to know in 2025

Sprout Social

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. While Facebook often dominates the conversation, what works for the average marketer might not work for you. The pattern shifts dramatically for Gen Z.

Gen Z 82
article thumbnail

B2B marketing on X: What you need to know

Martech

Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. The target demographic is often identified as Gen Z/Millennial men. Video posts perform significantly better for influencers (0.42% engagement rate). Total users worldwide: 415.3

Gen Z 64
article thumbnail

20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

article thumbnail

Which Influencer Marketing Statistics Do You Need to Consider for 2024?

Rock Content

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.