Hootsuite

APRIL 9, 2025

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. TikTok dominates social commerce , converting 43.8% Source: Statista 2.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 106

Gen Z B2C User-Generated Branding 106

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. TikTok’s engagement rate for nano influencers is 18% The emergence of TikTok in influencer marketing was a game-changer.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Rock Content

OCTOBER 20, 2023

Thus, partnerships between brands and influencers consolidated Influencer Marketing and a marketplace of services and tools — the Creator Economy — that help this type of partnership thrive. Why Hire Influencers for Your Marketing Strategy? Digital influencers are web content creators who build an engaged and loyal audience.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97