2024 Creator Economy Predictions
Hubspot Marketing
DECEMBER 13, 2023
Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands.
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