Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 135

Gen Z B2C User-Generated Branding 135

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 107

Gen Z B2C User-Generated Branding 107

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 In H1 2021, gaming accounted for half of all global mobile user-acquisition spending. By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

JULY 19, 2023

Niching down with your hashtags will allow you to reach a community of skilled applicants instead of capturing a broad, more general sample. The sheer volume of social users can make it tough to find people with specific skill sets. By 2028, YouTube is predicted to reach 1.1 billion users. Hashtags can help!

Gen Z 93

Gen Z Copywriting Social Media Marketing Fashion 93