Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13

Customer 124

Customer B2C Transform Retail 124

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. million by 2030.

Food 140

Food Marketing Marketers CRM 140

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

Customer loyalty 115

Customer loyalty Retail Marketing Marketers 115

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2028. billion in 2023 to $107.4

Advertising 120

Advertising Advertisers Food User-Generated 120

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will make APAC the most lucrative global region for in-game advertising, although not the largest – the report forecasts that the North American in-game advertising market will be larger, reaching more than $4.7 billion by 2028.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84

Marketing 133

Marketing Marketers Global Marketing Advertising 133