2028, Global Marketing and Promotion

Why we care about loyalty marketing

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel. But access requires users to provide an email address and agree to be contacted about promotions and offers.

Customer loyalty

Customer loyalty Retail Marketing Marketers

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will make APAC the most lucrative global region for in-game advertising, although not the largest – the report forecasts that the North American in-game advertising market will be larger, reaching more than $4.7 billion by 2028.

Entertainment

Entertainment Advertising Advertisers Gen Z

Marketing Pro Pulse

Why we care about loyalty marketing

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

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