Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 117

CMO Transform Price Education 117

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

MARCH 13, 2025

million users in 2028. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. With in-app shopping adoption slowing, brands should shift focus from direct sales to community-driven engagement and influencer partnerships.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Unbounce

MARCH 12, 2024

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. In fact, the digital ecommerce market is projected to reach $10.3 trillion USD (yes, trillion with a “T”) by 2028.

Product 59

Product eCommerce eBook Shipping 59