Remove 2028 Remove Influencer Marketing Remove Millennials
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Millennials: seven hours and 45 minutes. million users in 2028. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. million users in 2028. million in 2028. Gen X: six hours and five minutes.

Gen Z 55