Social media ROI statistics marketers need to know in 2025
Sprout Social
MAY 29, 2025
compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly.
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