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What to expect from social media management in 2028

Sprout Social

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. What does that mean for the next generation of social media management solutions? For organizations to be truly customer-centric , the future of social media management solutions must be built with these four pillars in mind: 1.

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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

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Shining a light on the missing menopause market

SmartBrief - Marketing

billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. Common technical issues include integrating AI with existing systems, data quality concerns, and managing the complexity of AI algorithms.

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Growing Your Audience Organically on Social Media

Marketing Insider Group

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Marketing Insider Group can help you grow your audience organically with our Social Media and Content Management Services.

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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

On the other end of the spectrum, Ive run into managers and executives who are extremely eager to adopt AI. Our partners get access to HubSpot customers, an ecosystem that represents a $30 billion opportunity for app and service partners by 2028. Teams have enthusiasm without a strategic perspective. Its a win-win.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Data Hygiene and Management Its 10PM do you know where your data is?

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