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Shining a light on the missing menopause market

SmartBrief - Marketing

billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 117
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What to expect from social media management in 2028

Sprout Social

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. What does that mean for the next generation of social media management solutions? As social becomes the primary hub for high-resolution consumer insights, imagine how other departments could transform their work.

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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. On the other end of the spectrum, Ive run into managers and executives who are extremely eager to adopt AI. Of course, implementing new AI-powered tools is often easier said than done. Its a win-win.

Transform 112
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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

This transformation is not just about automating processes but also about making them more creative and effective. This integration of AI in behavioral analysis transforms how marketers engage with their audience, making campaigns more effective and personalized.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. million in 2028.

Gen Z 59