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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. This will make APAC the most lucrative global region for in-game advertising, although not the largest – the report forecasts that the North American in-game advertising market will be larger, reaching more than $4.7 billion by 2028.

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7 emerging skills every SEO must master in 2023

Search Engine Land

Reports suggest that the global SEO market size is expected to reach $122.11 billion in 2028. By filling in the gaps in the attribution window, we'll see a more defined picture of how organic search matters in the marketing mix. Clients have access to all marketing channels. TikTok is after your budget.

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