Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%.

Automobile 137

Automobile Health Marketers Marketing 137

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021.

Food 142

Food Marketers Marketing CRM 142

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Exposure Ninja

DECEMBER 11, 2024

The Future of Search Gartner (the tech research and consultancy company) have predicted that traditional SEO traffic could drop by up to 50% by 2028. Start by watching this video about how to create a high-impact, revenue-driving digital marketing strategy for 2025: The post What is Generative Engine Optimisation (GEO)?

SEO 52

SEO Branding Analytics Digital Marketing 52

Backlinko

MARCH 11, 2024

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2028 $10.76 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion 2022 $5.19

Customer Journey 117

Customer Journey Marketing Automation Platform Marketers Marketing 117

Vertical Response

OCTOBER 13, 2024

Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly. By analyzing extensive datasets, AI can identify patterns in user behavior, such as purchase frequency and product preferences, to enhance marketing strategies. Are you interested in finding out more?

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 106

Gen Z B2C User-Generated Branding 106

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Fuel Your Marketing Strategy with These Statistics You should remember to manage your expectations.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel. In 2022, U.S. Types of loyalty programs There are several types of loyalty programs out there.

Customer loyalty 105

Customer loyalty Retail Marketers Marketing 105

Rock Content

OCTOBER 20, 2023

Thus, partnerships between brands and influencers consolidated Influencer Marketing and a marketplace of services and tools — the Creator Economy — that help this type of partnership thrive. Why Hire Influencers for Your Marketing Strategy? Digital influencers are web content creators who build an engaged and loyal audience.

Influencer Marketing 97

Influencer Marketing Gen Z Marketers Marketing 97

Hootsuite

JUNE 20, 2022

trillion worldwide by 2028. Save time and get the most out of your Facebook marketing strategy with Hootsuite. Facebook checkout makes it easy for customers to make payment directly on Facebook (or Instagram) without having to leave the platform. You can also pull custom reports on your ad performance. Try it free today.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Marketing Insider Group

MAY 13, 2024

It cuts out the overlap, making your marketing efforts leaner and meaner. Understanding Digital PR The PR market is booming, set to grow from $114.1 billion by 2028, climbing at a steady 6.0% This highlights just how crucial effective PR strategies are becoming in our always-online world. billion in 2024 to $144.28

PR 105

PR SEO User-Generated Promotion 105

Customers.ai

MARCH 7, 2024

Segmentation allows for more personalized, effective marketing strategies that speak directly to your audience’s interests and needs. dollars in 2028. With rich, first-party data at your disposal, you can create nuanced audience segments based on behavior, engagement, and more. It’s inevitable.

Advertising 75

Advertising Advertisers Outbound Marketing Customer Journey 75

Digital Marketer

MAY 18, 2022

of the US workforce would be freelancing by 2028. Step 4: Devise and Execute a Startup Marketing Strategy. And that means devising an appropriate marketing strategy and executing it to perfection. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8

Target Market 80

Target Market Shipping eCommerce Customer 80

Backlinko

JANUARY 8, 2024

Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2028* 80.07 Over 50% of marketers are already using podcasts to reach their target audience, and it won’t be long before this industry becomes even more competitive. billion 2024* 30.03 billion 2025* 38.36

Entertainment 122

Entertainment User-Generated Affiliate Marketing Advertising 122

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Get the daily newsletter search marketers rely on.

SEO 92

SEO PR Marketers Marketing 92

SmartBrief - Marketing

OCTOBER 16, 2023

In 2023, the Chinese beauty market is projected to reach a staggering $60.7 billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028. The beauty industry also is bouncing back at a fast pace.

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

In 2023, the Chinese beauty market is projected to reach a staggering $60.7 billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028. The beauty industry also is bouncing back at a fast pace.

Retail 52

Retail eCommerce Fashion Health 52

Digital Marketer

MAY 25, 2023

The worldwide customer success platform market will grow from $850M in 2020 to $3417.5M by 2026 , expanding at a CAGR of 26.10% within 2023-2028. Why Is Customer Success Important? There is a reason why the demand for customer success platforms is increasing gradually.

Customer 74

Customer User-Generated eCommerce Education 74

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. With Mailchimp, businesses can easily design and deploy personalized campaigns, leverage advanced segmentation, and implement automated workflows, making it an ideal solution for streamlining communication, nurturing customer engagement, and driving successful email marketing strategies.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Unbounce

MARCH 12, 2024

In fact, the digital ecommerce market is projected to reach $10.3 trillion USD (yes, trillion with a “T”) by 2028. But that’s okay—peeking at your competitors can provide insights that can be helpful to you, just like this: Check out competitor websites to understand their offerings, marketing strategies, and customer feedback.

Product 59

Product eCommerce eBook Shipping 59

Rock Content

MARCH 28, 2024

Curious to learn how to adapt your Content Marketing strategy to this new reality? If you’re feeling lost amidst so many acronyms and technical terms, don’t worry: you’re not alone. Let’s simplify all of this and understand how AI is revolutionizing searches in search engines. Keep reading!

SEO 52

SEO User-Generated Transform Law 52

Duct Tape Marketing

NOVEMBER 13, 2024

And so businesses that I think can figure out how to actually make a real connection with prospects and with customers and really focus on brand strategy as well as campaign or marketing strategy, I think are going to be, I think the ones that really stand out today. Sara Nay (21:06): All right. Well, you heard it here first.

Price 79

Price Transform User-Generated Entertainment 79

Sprout Social

JANUARY 24, 2025

In a noisy environment, you must strategically attune your social media marketing strategy and create high-quality, highly relevant content that resonates with your target audience. In 2023, over five billion people were using social media worldwide, projected to increase to over six billion by 2028.

Social Media Marketing 101

Social Media Marketing Food Management Branding 101