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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123
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Shining a light on the missing menopause market

SmartBrief - Marketing

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.

Health 114
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A beginner’s guide to footfall attribution: the basics

illumin

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7

Retail 95
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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly. By analyzing extensive datasets, AI can identify patterns in user behavior, such as purchase frequency and product preferences, to enhance marketing strategies.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 57
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Fuel for your marketing strategy. The post The customer data platform market appeared first on MarTech.

Customer 112
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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%.