Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. When it comes to generative AI, CDPs are still in the early stages of exploring how it can enhance their offerings.

Customer 92

Customer B2C Transform Retail 92

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. Here are the top predictions of how the creator economy will evolve in 2024.

Gen Z 123

Gen Z B2C User-Generated Branding 123

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Williams (Parallel Path) Why does this matter now more than ever?

Health 92

Health Millennials Transform Retail 92

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. That explains why the global influencer marketing industry keeps growing in value and size.

Influencer Marketing 111

Influencer Marketing Gen Z Fashion Food 111

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. Here are the top predictions of how the creator economy will evolve in 2024.

Gen Z 96

Gen Z B2C User-Generated Branding 96

Vertical Response

OCTOBER 13, 2024

Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Marketing Insider Group

MAY 13, 2024

It cuts out the overlap, making your marketing efforts leaner and meaner. Understanding Digital PR The PR market is booming, set to grow from $114.1 billion by 2028, climbing at a steady 6.0% This highlights just how crucial effective PR strategies are becoming in our always-online world. billion in 2024 to $144.28

PR 101

PR SEO User-Generated Promotion 101