Hootsuite

APRIL 9, 2025

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Source: Statista 2.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. Gen X: six hours and five minutes.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

MAY 29, 2025

While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.

Gen Z 72

Gen Z Social Media Marketing Transform Marketing 72

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. Digital Shift Q1 2022 Chapter 3 – Expanding Gaming Worlds.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82