SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115

Health Millennials Transform Retail 115

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. Gen X: six hours and five minutes. With over 8.5

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gen Z 130

Gen Z Millennials Shoppers Digital Marketing 130

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 123

eCommerce Gen Z B2C Shoppers 123

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 100

eCommerce Gen Z Shipping Retail 100