SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?

Health 115

Health Millennials Transform Retail 115

Sprout Social

MAY 29, 2025

compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028. Influencer posts inspire monthly purchases for 49% of consumers According to Sprout Socials 2024 Influencer Marketing Report , Gen Z and millennials are most likely to buy products recommended by influencers, doing so daily or weekly.

Gen Z 79

Gen Z Social Media Marketing Transform Marketing 79

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. Gen X: six hours and five minutes.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 62% 2028 $3.35 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. trillion 48% 2021 $1.4 trillion 49% 2022 $1.48 billion $645.8

eCommerce 100

eCommerce Gen Z Shipping Retail 100