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A beginner’s guide to footfall attribution: the basics

illumin

trillion USD of global retail sales will still occur offline in 2028. Wi-Fi or bluetooth : Retailers can place beacons in-store to track when a customer enters based on the Wi-Fi or Bluetooth signals from their devices. Forrester predicts that $28.7

Retail 95
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Growing Your Audience Organically on Social Media

Marketing Insider Group

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Source Its a good place to handle workflows and repetitive tasks where agentic AI is most useful now. But if the marketer doesnt understand what theyre asking in the first place?

Price 109
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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. What regulations are in place for influencer marketing in Australia? Influencer recommendations and word-of-mouth marketing are factors fueling this growth.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers.

Gen Z 60
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Will the EU disrupt AI-powered customer support?

Martech

to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. Any brand that thinks it’s time to shrink its human customer support staff because AI can cope with most incoming queries…maybe wait until 2028. It would be just typical of the E.U. They do it all the time.

Customer 113
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60 social media statistics marketers need to know in 2025

Hootsuite

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). Facebook took second place with 28% and YouTube was third with 22%. TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Source: Statista 2.

Gen Z 111