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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 117
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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

Hubspot Marketing

In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. LOXM uses NLP and machine learning to understand the market in real-time and execute client orders based on optimal outcomes like trade prices and minimizing market impact.

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15 Key Marketing Automation Statistics

Backlinko

billion 2028 $10.76 Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool.

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Nicole Greene: Looking forward with AI

Martech

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. No one is giving 20% off coupons when the price tag is many tens of thousands of dollars. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023.

B2C 119
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Why You Should Read Business Books That Are Not About Business

Duct Tape Marketing

OCI has four to eight times the bandwidth of other clouds offers one consistent price instead of a variable regional pricing. And so consequently, all the ad platforms are actually increasing their pricing extremely. Everyone, John Jans is writing a fiction book coming out in 2028. You can't sell that data.

Price 81
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Why we care about loyalty marketing

Martech

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?