Use Insider

NOVEMBER 18, 2024

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. billion by 2028, according to the latest research from Grand View Research. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

MARCH 13, 2025

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. Takeaways: TikToks rise means authentic, low-production content is outperforming polished ads. million in 2028.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Agentic AI fills that gap.

Price 104

Price CMO Marketing Marketers 104

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 117

Customer B2C Transform Retail 117

Martech

MAY 24, 2022

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. As of 2021, AR’s market size was $6.12 What is virtual reality?

Automobile 140

Automobile Health Marketing Marketers 140

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 So, if a customer purchases frozen vegan dinners, Whole Foods could send promo codes and discounts for other vegan products. For example, the data can help a business predict the best time to launch a new product. billion in 2021.

Food 142

Food Marketing Marketers CRM 142

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Hubspot Marketing

MARCH 28, 2023

6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. million by 2028. Twitter generated $4.4 billion in revenue in 2022, an 11% decline year-over-year. Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6. Social Media Trends Report ) 7. Social App Report ) 8.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. Live expert demonstrations combined with digital enhancements like animations, videos and in-depth how-to guides can transform a simple product showcase into an immersive learning experience. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09

Transform 128

Transform Entertainment Fashion Education 128

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. Anyway, here’s this week’s roundup of AI-powered martech products, solutions and enhancements. Knotch’s Knotch AIQ is a generative-Al product for its digital intelligence platform. “People are using models as their search engine, and it’s kicking out garbage. It’s kicking out falsehoods.

Customer Journey 112

Customer Journey Product Customer Branding 112

Hubspot Marketing

MARCH 20, 2023

Artificial intelligence (AI) is heavily used for service operations and product & service development-related functions in the high-tech and telecom industry. billion by 2028. The market for artificial intelligence (AI) has a current market value of nearly 100 billion U.S. Image Source 2. billion U.S. Image Source 9.

Marketing 136

Marketing Marketers Global Marketing Advertising 136

Hubspot Marketing

APRIL 17, 2023

billion by 2028 , a massive increase from $15.84 This is game changing technology for referencing during the pre-production process!! It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion in 2021.

Marketing 144

Marketing Marketers SEO Place 144

Hubspot Marketing

APRIL 7, 2025

In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. When implemented correctly, autonomous agents can speed up processes, increase productivity, increase customer satisfaction, and cut operational costs by as much as 30%.

Customer 68

Customer Real Estate Customer Acquisition Energy 68

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

SocialPilot

FEBRUARY 6, 2024

Millions of people are now browsing social media platforms daily in search of product recommendations. The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Approximately 80.8%

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

NOVEMBER 16, 2020

It’s a good exercise for your brand to consider how your unique product, offering or service could make a difference in a time of need. What’s at the core of your product or offering? Takeaways: Acting fast enabled Airbnb to make a tangible impact on the global crisis at a crucial point in time. Their content is driven by data.

Social Media Marketing 140

Social Media Marketing Place Branding Communications 140

Martech

FEBRUARY 15, 2022

Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028.

Outbound Marketing 102

Outbound Marketing CMO Management Customer 102

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. B2B Brands Embracing Creators A majority of creator's work has been centered around getting their audiences to opt into B2C products. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 105

Gen Z B2C User-Generated Branding 105

Search Engine Land

APRIL 9, 2024

shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers found that 25% are now influenced to purchase products advertised on retailers’ websites, with an additional 15% persuaded by ads on retailers’ apps. Retailer website influence.

Shoppers 87

Shoppers Retail Advertising Advertisers 87

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Here’s a 20% off coupon or your complimentary product.” A: Most B2B companies I work with have multiple products and services. It can suggest a partner’s product or service. What does that do?

B2C 117

B2C Thought Leadership User-Generated Advertising 117

Martech

FEBRUARY 8, 2023

Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?

Customer loyalty 108

Customer loyalty Retail Marketing Marketers 108

Sprout Social

MAY 18, 2023

For example, the Sprout Social style guide, “Seeds,” provides specific direction for everything from embodying the Sprout voice to writing for different channels to describing the technical details of our product. We used our article, about what your social team will look like in 2028, to generate each of these posts.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Backlinko

FEBRUARY 22, 2024

billion by 2028 (nearly x5 increase from $7.78 It covers their concerns, interest in using AI for shopping and product research, desire for AI training at work, and its perceived effects on productivity. billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8

B2C 105

B2C Transform User-Generated Communications 105

Hootsuite

JUNE 20, 2022

Showcase your products in collections. The feature lets you catalog your products into collections so customers can browse, save, share and buy your products. Use Facebook Collections to curate and organize your brand’s products. Social commerce, or selling products directly on social media, is expected to generate $3.37

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hubspot Marketing

JUNE 13, 2023

billion in 2028. Specifically, the company studied 120,000 pieces of social media content to understand the demographics and behaviors of customers and users discussing its products. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4

Advertising 128

Advertising Advertisers Food User-Generated 128

Rock Content

FEBRUARY 15, 2024

By 2028, AI is expected to be a $107.5 WriterAccess can help you scale your content production with both humans and AI. AI in 2024: Transformative Tools Reshaping Content Creation In the early days of AI, it was hit-and-miss to get usable results. Today, 73 percent of marketers use AI in some way. billion dollar industry.

Transform 98

Transform User-Generated Education Health 98

Vertical Response

OCTOBER 13, 2024

By analyzing extensive datasets, AI can identify patterns in user behavior, such as purchase frequency and product preferences, to enhance marketing strategies. Future Outlook: AI Trends in Email Marketing AI’s rapid growth is reshaping email marketing strategies, with the market projected to reach over $107 billion by 2028.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. Gartner expects a decrease of 50% or more by 2028. “If you build it, they will come” is a classic startup mistake. Sometimes they do. Often, they don’t. Content marketers fall for this same trap all the time.

Thought Leadership 109

Thought Leadership SEO Place Content Marketing 109

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 80

Search Marketers User-Generated Marketing Marketers 80

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. ” Again, good news for marketers—but until we know for sure, best be prepared for changes.

SEO 132

SEO Transform User-Generated Marketing 132

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. It can also help them set goals and provide the product updates customers need. billion by 2028. CRM software can be a valuable asset to all departments within your organization, which is why many brands have some form of it. Banking and financial services.

CRM 98

CRM Finance Marketing Marketers 98

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Duct Tape Marketing

NOVEMBER 13, 2024

Sara Nay (06:01): And that curiosity piece, obviously there's been a lot of evolution in the last couple years on the topic of ai, and we've as a company, been diving into AI quite a bit in terms of increasing our productivity and what we're doing for our clients. People still need those products and services. Okay, we'll say.

Price 80

Price Transform User-Generated Entertainment 80

Rock Content

OCTOBER 20, 2023

Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers. However, this is nothing compared to their prediction of the size this market will reach by 2028: $84.89 billion in 2021.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion by 2028. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119