Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 117

CMO Transform Price Education 117

Sprout Social

NOVEMBER 15, 2023

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). The post What to expect from social media management in 2028 appeared first on Sprout Social. Personalized.

Management 130

Management Transform User-Generated CRM 130

Sprout Social

MARCH 27, 2025

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. Influencer recommendations and word-of-mouth marketing are factors fueling this growth. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer.

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97