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Shining a light on the missing menopause market

SmartBrief - Marketing

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.

Health 115
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason? What replaces it?

CMO 116
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What to expect from social media management in 2028

Sprout Social

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). As social becomes the primary hub for high-resolution consumer insights, imagine how other departments could transform their work.

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How AI and Individualization In Customer Engagement Are Transforming The US Retail Landscape: Growth Insights from PATTERN Beauty

Use Insider

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. billion by 2028, according to the latest research from Grand View Research. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59
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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

Over the last year, Ive seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. Decision-makers are excited about AI but have yet to unlock its productivity potential. Many people may see AI tools as fun new toys but struggle to recognize their potential as useful productivity tools.

Transform 108
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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

With on-site interviews of parents and students, B-roll, drone footage and uplifting music, the production quality is especially impressive and illustrates the campus’ beauty. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Engage your audience by centering their experiences.

Transform 103
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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

billion by 2028. Live expert demonstrations combined with digital enhancements like animations, videos and in-depth how-to guides can transform a simple product showcase into an immersive learning experience. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Transform 128