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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 116
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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115
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What to expect from social media management in 2028

Sprout Social

Our early product helped social teams build content calendars, find and respond to relevant comments, publish posts across multiple channels with ease, and track proxy metrics of success (remember Klout scores?). Consumer usage became mainstream and multi-generational. For many, a chore to be left for the intern who “got it.”

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. An example is influencer Michaela Ludlow , who works with Olay.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Modern AI models are trained to analyze user behavior in real time and even adjust your content.

Price 105
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How AI and Individualization In Customer Engagement Are Transforming The US Retail Landscape: Growth Insights from PATTERN Beauty

Use Insider

PATTERN Beauty, founded by Tracee Ellis Ross, aims to help people “embrace the hair they have” by providing haircare products that cater to diverse hair types and regimes. billion by 2028, according to the latest research from Grand View Research. The Industry Outlook: The haircare market is expected to reach $134.3

Retail 59
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 59