Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 134

Gen Z B2C User-Generated Branding 134

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09

Transform 127

Transform Entertainment Fashion Education 127

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Creators may also be inclined to white-label product lines as a way to directly sell to their audience instead of constantly promoting other brands. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Hootsuite

JUNE 20, 2022

Cross-promote your Facebook Profile. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. trillion worldwide by 2028. Promote your best organic social content.

User-Generated 145

User-Generated Shoppers Promotion Management 145

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Martech

FEBRUARY 15, 2022

This flexible front-end and structured back-end model promoted faster development, redesigns, upgrades, and new site rollouts, leaving content and development teams to work independently and more efficiently. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Billion in 2020 and projected to reach USD 43.43

Outbound Marketing 101

Outbound Marketing CMO Management Customer 101

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Marketing Insider Group

MAY 13, 2024

billion by 2028, climbing at a steady 6.0% Cross-Promotion: Use the strength of your digital PR to promote link-worthy content directly to publishers and influencers, and vice versa, use the credibility gained from solid backlinks to enhance your PR pitches. billion in 2024 to $144.28 yearly rate.

PR 105

PR SEO User-Generated Promotion 105

Vertical Response

OCTOBER 13, 2024

This ensures machine learning algorithms treat all customer segments equitably, promoting ethical marketing practices. Future Outlook: AI Trends in Email Marketing AI’s rapid growth is reshaping email marketing strategies, with the market projected to reach over $107 billion by 2028.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But access requires users to provide an email address and agree to be contacted about promotions and offers. In 2022, U.S. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel.

Customer loyalty 105

Customer loyalty Retail Marketing Marketers 105

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. billion by 2028. Execution and Collaboration With its unique promotional style and authentic ideas for influencer collaboration, Salesforce wishes to leave a lasting impact and convert many into Trailblazers.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Backlinko

JANUARY 8, 2024

billion 2028* 80.07 These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03

Entertainment 122

Entertainment User-Generated Affiliate Marketing Advertisers 122

Spiralytics

DECEMBER 15, 2024

DataReportal ) 31% stated liking or promoting material related to political or social issues that others have posted on social media platforms as of March 2019 ( Statista ) Facebook leads digital advertising in the Philippines with an ad reach of 86.75 Social media ad spending in the Philippines in 2023 was USD 499.1 million, with USD 93.79

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52

Search Engine Land

MARCH 7, 2023

SEM is about bringing both SEO and PPC together to promote your website or brand by increasing visibility on search engines through paid and organic traffic. billion by 2028. You need both the paid and unpaid traffic to make up SEM. We’re bringing back the true definition of SEM. Let me walk you through this. in the U.S.,

SEO 92

SEO PR Marketing Marketers 92

Digital Marketer

MAY 18, 2022

of the US workforce would be freelancing by 2028. So, it’s not enough to dream up a name and start promoting it all over town. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9%

Target Market 80

Target Market Shipping eCommerce Customer 80

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Through advanced personalization features, Justuno allows ecommerce businesses to create tailored pop-ups, banners, and promotions that resonate with individual visitors, fostering a more personalized and engaging online experience. trillion this year and $1.5

eCommerce 106

eCommerce PR User-Generated Marketing 106

Unbounce

MARCH 12, 2024

trillion USD (yes, trillion with a “T”) by 2028. You need to figure out which channels and platforms to promote your product , and how best to use each one. Social media: Promoting your digital products via social media lets you tap into the bustling online market squares that are visited by people across the world.

Product 59

Product eCommerce eBook Shipping 59

Hootsuite

JULY 19, 2023

By 2028, YouTube is predicted to reach 1.1 It’s a great platform to show off longer-form videos that can both grow your brand and promote your company. You’ll notice that Hootsuite Labs skews more helpful than promotional, but still, it reaches more than 15,000 subscribers. YouTube People love video content. billion users.

Gen Z 93

Gen Z Copywriting Social Media Marketing Fashion 93

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Increases cart size, betters customer service, offers promotions, and increases lifetime value. Read on to find out what that all means. Interview edited for length and clarity.) What does that do?

B2C 112

B2C Thought Leadership User-Generated Advertisers 112

Spiralytics

DECEMBER 15, 2024

DataReportal ) 31% stated liking or promoting material related to political or social issues that others have posted on social media platforms as of March 2019 ( Statista ) Facebook leads digital advertising in the Philippines with an ad reach of 86.75 Social media ad spending in the Philippines in 2023 was USD 499.1 million, with USD 93.79

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52