SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?

Health 95

Health Millennials Transform Retail 95

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 122

Gen Z B2C User-Generated Branding 122

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 112

Influencer Marketing Gen Z Fashion Food 112

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 97

Gen Z B2C User-Generated Branding 97

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. billion by 2028. Imagine the profit you can generate by combining these two different segments of businesses. Salesforce has capitalized on every possible medium to promote its “Connections 2023” event.

Influencer Marketing 108

Influencer Marketing User-Generated Education Marketers 108

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. billion 2028* 80.07 In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% billion 2024* 30.03 billion 2025* 38.36

Entertainment 109

Entertainment User-Generated Affiliate Marketing Advertising 109

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Known for its seamless integration with WordPress, WooCommerce offers a familiar environment for users to effortlessly create and manage their online stores.

eCommerce 124

eCommerce PR User-Generated Marketers 124