SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. This could generate additional engagement on Shorts that is appealing to marketers. Chances are, your brand has worked with creators in the past and likely will again.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Martech

APRIL 8, 2024

As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. It responds to queries with full answers instead of links. What does that do?

B2C 114

B2C Thought Leadership User-Generated Advertising 114

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. billion by 2028. Imagine the profit you can generate by combining these two different segments of businesses. Salesforce has capitalized on every possible medium to promote its “Connections 2023” event.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Marketing Insider Group

MAY 13, 2024

billion by 2028, climbing at a steady 6.0% It naturally generates content that is shareable and newsworthy, which in turn can attract high-quality backlinks. Enhanced Content Reach PR campaigns that generate buzz also tend to attract backlinks naturally. It cuts out the overlap, making your marketing efforts leaner and meaner.

PR 105

PR SEO User-Generated Promotion 105

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 In H1 2021, gaming accounted for half of all global mobile user-acquisition spending. By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. billion 2028* 80.07 In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% billion 2024* 30.03 billion 2025* 38.36

Entertainment 121

Entertainment User-Generated Affiliate Marketing Advertisers 121

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Known for its seamless integration with WordPress, WooCommerce offers a familiar environment for users to effortlessly create and manage their online stores.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Hootsuite

JULY 19, 2023

Niching down with your hashtags will allow you to reach a community of skilled applicants instead of capturing a broad, more general sample. The sheer volume of social users can make it tough to find people with specific skill sets. By 2028, YouTube is predicted to reach 1.1 billion users. Hashtags can help!

Gen Z 93

Gen Z Copywriting Social Media Marketing Fashion 93