article thumbnail

The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 116
article thumbnail

SEO in the Age of AI Search

Rock Content

SEO wasn’t on my radar, but its importance demands dedicated attention. What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. This is in a way exciting, but as Kieran Flanagan points out , it’s not quite time to toss our SEO textbooks out the window.

SEO 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

$84 billion of ad spend lost due to ad fraud in 2023

Search Engine Land

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. With this in mind, it may be worthwhile exploring fraud-blocking technology or reallocating some of your ad budget to your SEO strategy. Why we care.

article thumbnail

Will traffic from search engines fall 25% by 2026?

Search Engine Land

SEO and PPC are incredibly valuable. 2028 prediction. But I highly suggest reading Gartner predictions in the same way you should read a ranking factor correlation study published by an SEO tool/platform. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines?

article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. As a result, optimising captions and hashtags with TikTok SEO in mind is key. million in 2028.

Gen Z 59
article thumbnail

AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. Sean Clancy , managing director at SEO Gold Coast, shares why specificity of data shared with AI matters. The potential is clear, as is the utility. The hard part is training it on what's actually important.

Price 103
article thumbnail

AI might kill organic traffic—here’s what SEO marketers need to know

Unbounce

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. How is AI changing search engines and SEO marketing? AI-powered search engines for SEO folks to keep an eye on Geez.

SEO 132