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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. In 2024, women 2534 made up 24% of Australian Instagram users, and men 21%.

Gen Z 54
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Why we care about loyalty marketing

Martech

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. In 2022, U.S. consumers belonged to an average of more than 16 loyalty programs and regularly used about half of them, according to research firm Statista.

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How to Turn a Side-Hustle Into a Real and Viable Business

Digital Marketer

of the US workforce would be freelancing by 2028. Step 3: Identify Your Target Market. Before you move on, though, you’re going to need to figure out who you need to target to avoid wasting what little upfront marketing budget you have to commit to the effort. By 2020, there were 64.8