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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 92
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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. Influencer recommendations and word-of-mouth marketing are factors fueling this growth. The takeaway: Influencer marketing makes a sound investment alongside traditional marketing.

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What to expect from social media management in 2028

Sprout Social

This growing bounty of intelligence means social media will continue to supplant traditional market and customer research, as well as legacy customer records. The post What to expect from social media management in 2028 appeared first on Sprout Social.