Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 87

CMO Transform Price Education 87

Sprout Social

MARCH 27, 2025

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. Influencer recommendations and word-of-mouth marketing are factors fueling this growth. As of January 2024, Australia has 25 million internet users and 20 million social media users.

Influencer Marketing 87

Influencer Marketing Marketing Marketers User-Generated 87

Sprout Social

NOVEMBER 15, 2023

Consumer usage became mainstream and multi-generational. No longer just a frontier marketing or niche conversational channel, social is fast becoming the nexus of customer relationships and the primary digital face of brands. What does that mean for the next generation of social media management solutions? Today, more than 4.9

Management 128

Management Transform User-Generated CRM 128