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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?

Health 115
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 81
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Growing Your Audience Organically on Social Media

Marketing Insider Group

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Show appreciation for user-generated content by sharing it on your profile or tagging the creator. Sharing drives natural reach and attracts more followers.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 56
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How AI and Individualization In Customer Engagement Are Transforming The US Retail Landscape: Growth Insights from PATTERN Beauty

Use Insider

billion by 2028, according to the latest research from Grand View Research. Product Discovery for the Mobile Generation One of the main focuses of our discussion was the growing need for retailers to address and improve the search and product discovery experience for mobile. That’s good news for the industry following a rocky 2020.

Retail 59
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Post Performance Report: Higher ed institutions raising the bar on social

Sprout Social

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. University of Oxford: Student-generated content brings the academia aesthetic to life Back to school at Oxford comes months later than other US schools in this roundup. I’m equally terrified and proud,” commented one user.

Transform 100