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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Williams (Parallel Path) Why does this matter now more than ever?

Health 115
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What to expect from social media management in 2028

Sprout Social

Consumer usage became mainstream and multi-generational. What does that mean for the next generation of social media management solutions? The next generation of business on social is not particularly about “social” at all. Brands’ investment in social began to reflect this wider and more committed adoption. Today, more than 4.9

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Growing Your Audience Organically on Social Media

Marketing Insider Group

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Show appreciation for user-generated content by sharing it on your profile or tagging the creator. Sharing drives natural reach and attracts more followers.

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60 social media statistics marketers need to know in 2025

Hootsuite

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 2.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.