Social media ROI statistics marketers need to know in 2025
Sprout Social
MAY 29, 2025
Brand-focused campaigns are also more likely to show a 50% improvement in short-term activation metrics, including marketing qualified leads (MQLs). The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams. The global social commerce sector is growing at a 13.7%
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