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AI-powered martech releases and news: April 24

Martech

They are telling investors it will turn cash flow positive in 2029. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. People, smart people not just me, have their doubts. Agents don’t exist! They aren’t real!

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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?

Martech

Could ChatGPT launch an advertising product within the next year? That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. The ability for advertisers to reach ChatGPTs users represents a significant new opportunity. The answer seems to be yes, based on internal OpenAI documents.

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Influencer marketing statistics for Australia 2025

Sprout Social

Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. By 2029, social commerce in Australia is likely to reach US $3 billion (AU ($4.6

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8

Gen Z 57
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60 social media statistics marketers need to know in 2025

Hootsuite

billion users by 2029. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others. Social media advertising statistics 55. Source: MarketingCharts Key TikTok statistics 26. Source: Statista 27. 33% of U.S.

Gen Z 107