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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Others failed to note that their content was an advertisement.

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. Here is everything you need to know to take the lead in travel advertising. of the global market. As a result, eco-tourism is on the rise.

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13 Podcast Statistics You Need To Know

Backlinko

Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2029* 102.53 Over 50% of marketers are already using podcasts to reach their target audience, and it won’t be long before this industry becomes even more competitive. billion 2024* 30.03 billion 2025* 38.36