Sprout Social

JULY 30, 2024

Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 92

Influencer Marketing Marketers Marketing User-Generated 92

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 115

Gen Z Social Media Marketing Millennials User-Generated 115

Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% million on influencer marketing.

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% million on influencer marketing.

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52