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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2023, social media advertising accounted for approximately US$3.8 billion) by 2030.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% DataReportal ) TikTok’s advertising reach is 58.2%

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. Here is everything you need to know to take the lead in travel advertising. of the global market. As a result, eco-tourism is on the rise.

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13 Podcast Statistics You Need To Know

Backlinko

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2029* 102.53

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% DataReportal ) TikTok’s advertising reach is 58.2%