Sprout Social

MARCH 27, 2025

Forty-six percent of Australians have purchased an item after seeing an influencer promote it. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Influencer Marketing 92

Influencer Marketing Marketers Marketing User-Generated 92

Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

Advertising 52

Advertising Advertisers Key Performance Indicator Transform 52

Backlinko

JANUARY 8, 2024

billion 2029* 102.53 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment 121

Entertainment User-Generated Affiliate Marketing Advertising 121

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) 52.3% Meltwater ) 99.2% Meltwater ) 52.3%

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52

Spiralytics

DECEMBER 15, 2024

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) By 2029, social media users in the Philippines will be at 95.18 DataReportal ) TikTok’s advertising reach is 58.2% Meltwater ) 52.3% Meltwater ) 99.2% Meltwater ) 52.3%

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52