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Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.
Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.
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Now there's a limitation to this, of course, in that if people google something and your PDF comes out and then they click on it directly from Google, of course that's not going to show up in your Analytics. That can show up in Search Console, but you're not going to get it in Analytics. Use a Google Analytics ID variable.
This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. Meltwater ) By 2029, social media users in the Philippines will be at 95.18 of Filipino social media users follow influencers; 25% follow brands with purchasing intent.
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