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60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 111
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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

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Content Overload: How To Streamline Your Content Curation Process

Scoop.it!

Content creation is no longer exclusively the domain of Shopify stores and e-commerce brands like it once was. It offers features like content discovery , automated curation, and analytics to help businesses make informed decisions about their content strategy. Why Is Content Curation Important?

Law 105
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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. Meltwater ) By 2029, social media users in the Philippines will be at 95.18 of Filipino social media users follow influencers; 25% follow brands with purchasing intent.

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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

Now there's a limitation to this, of course, in that if people google something and your PDF comes out and then they click on it directly from Google, of course that's not going to show up in your Analytics. That can show up in Search Console, but you're not going to get it in Analytics. Use a Google Analytics ID variable.

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. Meltwater ) By 2029, social media users in the Philippines will be at 95.18 of Filipino social media users follow influencers; 25% follow brands with purchasing intent.