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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

When asked to report on the digital investments they have made over the last year, marketers reported that optimizing their websites (74%), digital media and search (65%), direct digital marketing to customers (57%), data analytics (56%), MarTech systems/platforms (54%), and online experimentation and/or A/B testing (45%) were most important.

CMO 130
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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. They interact with content, are keen on discovering new products, and hold influencer recommendations close. Meltwater ) 52.3% Meltwater ) 99.2%

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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

Make your future self happier and more productive by setting up your GTM containers the right way today. Now there's a limitation to this, of course, in that if people google something and your PDF comes out and then they click on it directly from Google, of course that's not going to show up in your Analytics. All pages tracking.

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Social Media in the Philippines Facts and Statistics [2025]

Spiralytics

Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. They interact with content, are keen on discovering new products, and hold influencer recommendations close. Meltwater ) 52.3% Meltwater ) 99.2%