Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit
The CMO Survey
MARCH 18, 2021
When asked to report on the digital investments they have made over the last year, marketers reported that optimizing their websites (74%), digital media and search (65%), direct digital marketing to customers (57%), data analytics (56%), MarTech systems/platforms (54%), and online experimentation and/or A/B testing (45%) were most important.
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