Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit
The CMO Survey
MARCH 18, 2021
The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. These numbers are similar to the 9.0% loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Of these losses, 28.1% were senior manager roles.
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