Remove 2029 Remove Branding Remove Gen Z
article thumbnail

60 social media statistics marketers need to know in 2025

Hootsuite

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24.

Gen Z 115
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Gen X: six hours and five minutes. But what are people doing online?

Gen Z 58