Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 123

Influencer Marketing Branding Health Logistics 123

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 92

Influencer Marketing Marketing Marketers User-Generated 92

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. billion users by 2029. of users into buyers in 2024. 33% of U.S.

Gen Z 115

Gen Z Social Media Marketing Millennials User-Generated 115

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2025, the number of active internet users is forecast to exceed 23.3

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Spiralytics

DECEMBER 15, 2024

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. Meltwater ) By 2029, social media users in the Philippines will be at 95.18 of Filipino social media users follow influencers; 25% follow brands with purchasing intent.

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52

Spiralytics

DECEMBER 15, 2024

This number reflects how deeply social media is woven into Filipino culture, shaping how people communicate, entertain themselves, shop, and interact with brands. Meltwater ) By 2029, social media users in the Philippines will be at 95.18 of Filipino social media users follow influencers; 25% follow brands with purchasing intent.

Entertainment 52

Entertainment Advertising Advertisers Shoppers 52