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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Enhanced brand loyalty. Consistent and valuable push notifications help build a stronger relationship between the website and its users, enhancing brand loyalty and fostering long-term engagement. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. billion by 2029, according to Statista.

SEO 85
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2025, the number of active internet users is forecast to exceed 23.3 social media accounts.

Gen Z 58
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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. Advertisers should highlight how their brand mitigates environmental impact and appreciates the societal implications of the travel industry. billion by 2025. of the global market.

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AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

Hubspot Marketing

Gartner predicts that agentic AI will solve 80% of customer problems by 2029. When implemented correctly, autonomous agents can speed up processes, increase productivity, increase customer satisfaction, and cut operational costs by as much as 30%. But how does this look in everyday life? Autonomous delivery drones and robots.

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13 Podcast Statistics You Need To Know

Backlinko

billion 2029* 102.53 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. These include: Affiliate marketing: This involves promoting a service or product and earning commissions for the sales made via your affiliate link. billion 2024* 30.03