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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Users who have subscribed to push notifications will receive them directly on the screen of a computer, mobile phone or tablet. Push notifications appear in the system browser window – not on your website – when the user is online. Notifications appear directly on the browser screen when the user is online, making them hard to miss.

SEO 85
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population.

Gen Z 58
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60 social media statistics marketers need to know in 2025

Hootsuite

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 104
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How Google may identify and evaluate authors through E-E-A-T

Search Engine Land

E-E-A-T: Google’s quality offensive Google has highlighted the significance of the E-E-A-T concept for improving the quality of search results and on-SERP user experience. On-page factors such as the general quality of the content, link signals (i.e., via a social graph and user ratings).

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13 Podcast Statistics You Need To Know

Backlinko

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. billion 2029* 102.53 In contrast, Spotify users tend to download less, and the platform lags behind with only 8.9% billion 2024* 30.03 billion 2025* 38.36