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Branding phone calls improves customer trust

Martech

Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. billion in 2024 to over 50 billion in 2029, according to Juniper Research. Digital channels offer convenience for consumers seeking help in making a purchase. More trust.

Customer 117
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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Put your standards in writing Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout. Write them with a public audience in mind.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. Real-time communication. billion by 2029, according to Statista. High click-through rates. Notifications appear directly on the browser screen when the user is online, making them hard to miss.

SEO 85
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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. Communication and Transparency Communication is a necessary part of any successful partnership. Fortunately, establishing clear communication channels and schedules can help with this issue.

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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

The hardest hit sectors were B2C services (-12.3%), with consumer services (-18.7%) and communications/media (-15.5%) reporting the greatest losses. These numbers are similar to the 9.0% loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Of these losses, 28.1% were senior manager roles.

CMO 130
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AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

Hubspot Marketing

Gartner predicts that agentic AI will solve 80% of customer problems by 2029. It will leverage the different tools we have, like communication tools, but we'll no longer have to have 10 or 12 different pieces of tech to respond to customers thats exciting, says Hamilton. But how does this look in everyday life? Develop and test.

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15 Key Marketing Automation Statistics

Backlinko

billion 2029 $12.14 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76