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Branding phone calls improves customer trust

Martech

billion in 2024 to over 50 billion in 2029, according to Juniper Research. Marketers might conclude they’d be better off contacting customers through other channels instead of calling them. For instance, 65% of customers said they preferred a phone call from a bank or financial institution to handle suspected fraud on their accounts.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Sprout’s sentiment analysis tools make it possible to explore customer feelings and opinions on specific topics, products, competitors and influencers.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Pinterest statistics for Australia Pinterest has transformed search, shopping and saving by making the process entirely visual and enabling users to explore and curate images and videos into custom boards. million in 2028.

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Maximizing Growth: Mastering Medical Device Marketing

Kuno Creative

It is projected to reach $673 billion by 2029, and KPMG predicts medical device manufacturers that go beyond connecting with customers and connect with patients as well as end users will lead the way. Not only must you have FDA approval, there are an array of different audiences who may make purchasing decisions for your device.

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. The primary goals of paid media campaigns are to increase visibility, drive traffic to websites, and generate leads that convert into customers. The result is better numbers for your company.

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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

The pandemic has also turned up the dial on customer demand for digital experiences—placing marketers in a stronger position to provide strategic direction to their companies and deliver growth against that opportunity. Some 72.2% Companies adding marketing jobs were smaller in terms of number of employees and sales revenues. for the year.

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15 Key Marketing Automation Statistics

Backlinko

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2029 $12.14 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. billion 2022 $5.19 billion 2023 $5.86