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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This is up from $1.63 billion (AU $251 billion) in 2023.

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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. While AI is going to be a part of the future of travel advertising, tread lightly and be cautious about the market impact of relying on unpopular methodologies.

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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

When asked to report on the digital investments they have made over the last year, marketers reported that optimizing their websites (74%), digital media and search (65%), direct digital marketing to customers (57%), data analytics (56%), MarTech systems/platforms (54%), and online experimentation and/or A/B testing (45%) were most important.

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13 Podcast Statistics You Need To Know

Backlinko

Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2029* 102.53 Considering the predicted size of the podcasting industry is set to be over $100 billion by 2030, now is the perfect time to add it to your digital marketing portfolio. billion 2024* 30.03

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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. Or when you're looking at this in 2029 and you're thinking, "Why did I do this thing in 2019?" Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Hi, Moz fans.